The gifting industry has registered strong growth in the past decade which is currently growing in the country three times annually and is expected to hit 84 billion by 2024 all thanks to rising income levels and aspirations and increased exposure of global trends . The major components of the market are corporate gifting and personal gifting. Furthermore The market is currently experiencing a revolution , in both food and non food goods , example 3d printed cakes , along with attractive packaging .

Traditionally people in India preferred “Mithai ” or sweets , but with the increase in the incidences of adulteration , customers are moving towards other products which offer consistent quality .Attractive packaging have attracted evolved consumers in India. The digital gifting contribution will scale 3-fold to be 8 per cent of the gifting market with a market size of about USD 6 billion. Handmade chocolates have registered strong growth in recent times .

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